Areeba Shahbaz
Social Media Handler & Marketing Lead
Head of Marketing and Social Media Manager with experience in digital branding, content creation, marketing strategy, and online audience growth. Skilled in handling social media accounts, managing remote client projects, and building strong digital presence for brands. Currently pursuing studies alongside professional work while continuously expanding expertise in marketing and creative media.
Skills
Services
I manage and grow your social media platforms including Instagram, Facebook, and TikTok. From content planning to posting and engagement, I ensure your brand stays active, consistent, and engaging.
I create effective content strategies that align with your brand goals. This includes content calendars, post ideas, and audience-focused planning to increase reach and engagement.
I help businesses build a strong online identity through targeted marketing strategies. The focus is on increasing brand awareness, audience trust, and long-term growth.
I create and manage paid advertising campaigns to reach the right audience. This includes ad setup, targeting, optimization, and performance tracking for better results.
I develop creative content ideas for posts, reels, and stories. This helps brands maintain a visually appealing and engaging social media presence.
I monitor social media performance using insights and analytics to understand what works best and improve future strategies for better results.
Experience
Led overall marketing strategy and social media growth for the brand Planned and executed content campaigns to increase online reach Managed brand positioning and audience engagement across platforms Coordinated with team for content ideas, creatives, and promotions Improved consistency and performance of social media presence.
Managed daily social media posting and account handling Designed creatives for posts, reels, and marketing campaigns Worked on content planning and audience engagement strategies Assisted in client campaigns and brand communication Ensured consistent visual identity across all platforms.
Managed complete social media presence for the salon Created engaging posts, promotions, and service highlights Increased customer engagement through consistent content strategy Handled booking inquiries and customer interaction online Built brand awareness through local audience targeting.
Writing technical content related to AI and emerging technologies Researching complex technical topics and simplifying them for readers Creating structured articles, blogs, and documentation-style content Improving understanding of AI tools, systems, and applications Collaborating in a remote international work environment.
Worked on off-page SEO strategies focusing on high-quality link building Created backlinks through guest posting, directories, and outreach campaigns Improved website authority and search engine ranking through ethical SEO practices Conducted competitor backlink analysis to identify growth opportunities Collaborated with SEO team to execute monthly optimization plans Maintained consistency in link quality and domain relevance.
Education
Completed secondary education with strong academic
Completed intermediate studies with focus.
Major: Marketing Focus on digital marketing, brand